This is how long it takes Australia to produce one tonne of plastic waste

It only takes one minute for Australia to generate one tonne of plastic waste. That’s enough to fill a shipping container every single minute and 87 percent of that is still ending up in our landfills.

But a new initiative by zero waste cleaning brand Resparkle asks Australians to take that negative statistic and turn it into a positive one.

“Since the government committed to the Natural Plastic targets in 2018, with our recycling rate of 13 percent today, we are a long way from the ambitious target of 70 percent by 2025. With the Plastic Export Ban taking effect, we could see even more plastic waste going into our landfills,” says Pearl Chan, CEO of Resparkle.

“We’re the lucky country, yet we are the most wasteful nation in the developed world. Failure to take real action now will see ocean plastic quadruple and our use of plastic double by 2040,” comments Chan.

“Plastic is the second biggest factor contributing to climate change. Inaction would mean the irreversible elimination of wildlife and the destruction of the natural world as we know it.”


Resparkle’s movement is asking each of us to take responsibility for our own waste and call on our government to make companies take responsibility for theirs. The campaign aims to get 1,440 people – the number of minutes there are in a day – to take one minute out of their day to be the catalyst for change.

To view and sign the petition, head to

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Charli Ferrand Higgins

After a decade working for global and boutique PR and Marketing agencies in Sydney, with clients that included some of the biggest consumer brands in the world, Charli returned to her homeland of the UK in 2017 and decided the time had come to use her professional skills and experience for good. She has since split her time between supporting passionate, purpose-driven small and medium-sized businesses to grow through conscious content marketing, managing and editing the planet-positive content hub Earth Collective (, and hosting the podcast Easy Being Green? Lessons in sustainable business for SMEs.

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