Tangible Ways To Reach Net Zero with Rory Brown, Head of Sustainability at Greenpixie

This article is an edited transcript from the podcast – Easy Being Green? Lessons in sustainable business. Listen to the audio version on AnchorSpotify or Apple Podcasts.

Hello and welcome back to Easy being green? Lessons in sustainable business for SMEs.

This fortnight’s episode is a little late, and that’s because we did a special Earth Day collaboration with our mates at Greenpixie. I spoke with Head of Sustainability Rory Brown about tangible ways businesses can achieve Net Zero, and the impact that putting the world online has had for the planet, in a special one-off masterclass.

If you missed that, fear not! You can hear our conversation right here, right now; PLUS some bonus content that was not in the masterclass, as we dive into how Rory ended up in his role at Greenpixie and of course, the question we ask all our podcast guests – is there such a thing as a sustainable business, yet?

Stay tuned at the end of this chat for a special offer from the good humans at Greenpixie.

Episode 6: Tangible Ways To Reach Net Zero with Rory Brown, Head of Sustainability at Greenpixie

Charli: Rory, thank you so much for coming to talk to me today.

Rory: Thanks, Charlie. Good to be here.

Charli: Excellent. So first off, let’s get straight into it. I’ve got this feeling that there is an assumption out there that if you work in the field of sustainability or even if you just there’s somebody who cares about the planet that you understand all the jargon that is banded around out there. And I say some of these words and I think, do I actually know what they mean? So having you here today, I’m going to use this opportunity to get you to…

Explain these things to me like I am five. And these things are: what is digital carbon? What are cloud emissions and what is net zero?

Rory: Yeah. Okay. Pressure is on now. I guess there’s the two kind of groups there. So there’s the digital side of things and then the wider business side of things, which is the Net Zero targets.

So digital carbon is the emissions that are associated with the digital sector as a whole. So quite broad the cloud computing, those emissions that are directly from cloud computing. So that’s when a company is, say, developing a new digital product or they are hosting and delivering a new product, that kind of thing. So it’s the computation that goes on directly within a company. And digital carbon is everything else that surrounds that. That’s like us right now on Zoom or it’s browsing your phone, that kind of thing. So cloud computing sits within digital carbon itself.

And Net Zero is yeah, it’s banded around quite a lot. It seems to be everywhere at the moment. And it’s not just relevant for businesses. It’s like an idea that anything that kind of exists in the world, that’s new in the world should not bring any new emissions to the atmosphere. So that could be for an individual. You could be if you wanted to be a Net Zero person, it’d be pretty hard. But you could be. And that would mean that all your activities and things would have no overall contribution to greenhouse gases. And for a company, their operations, their products, their staff, their offices, everything just by existing. They’re not adding any emissions to the atmosphere.

You’ve seen it spreading quite a lot – like a Net Zero event, where all the travel that’s associated with the event and whatever artists are there and all that kind of thing is either offset or done in a way that there’s no overall emissions, overall contributions to the atmosphere.

So I’m not sure if I’m jumping ahead here, but Net Zero for companies basically means that you need to measure your emissions. You need to report your emissions, and then you need to work to reduce them, ideally to zero.

But we don’t live in an ideal world. And for some companies, depending on industry and what they’re doing, it’s at this stage going to be almost impossible to go right down to zero just through reductions. For some companies, they can do it at that point. The deficit between maximum reductions and overall Net Zero is where some companies choose to offset or invest in carbon removal or biodiversity projects, that kind of thing.

Charli: Like planting trees. That kind of thing?

Rory: Yeah, planting trees. There’s all sorts of different projects and organisations out there that promise to remove that last little bit. But we always say and I believe that reduction is the most important bit. Otherwise you’re kind of covering over a problem.

Charli: So you’re talking about reduction. So we’re talking Net Zero. It’s all about what we’re putting into the atmosphere in terms of greenhouse gases, greenhouse gases being equal with what we take out. So if we are putting less into the atmosphere, then we have to worry less about what we take out. Is that right? So that’s what you mean when you’re talking about reducing your emissions.

Rory: Yeah. Let’s say that a business makes eco coffee cups. Let’s say they want to go Net Zero. They would look at the way that their products are manufactured and marketed and delivery and all this kind of stuff, calculate what the overall impact of their business is and including like, staffing and those kind of operational things as well, because some companies are quite significant. So you calculate what your number is, you then highlight areas where you can make some quite easy reductions. So I don’t know, maybe it’s like changing your distribution hub to wherever most of your clients are, that kind of thing. Just the top of my head. And then once you’ve kind of maxed out your reductions, ideally every year, there’s going to be more and more feasible ways of reducing all your emissions. Once you Max that out, if you want to go the whole way, you then look kind of offsets. So it’s a last resort in a way, but often essential. Yeah.

Charli: Now, I’ve spoken to many businesses over the years, and one of the common – it’s becoming less and less because awareness is getting much better – but I have had many business founders say to me, “oh, well, we’re just online, so that’s okay. We’re just online, so we don’t have very many emissions”. And I guess that’s the problem with what you’re talking about. The digital emissions and what we started talking about, the cloud and digital carbon is that it’s invisible and it’s not something you can see. It’s not the car that you’re driving to work or like you say, where your distribution centre is and where your products are being sent out from.

So tell us a bit about Greenpixie, because that’s your job, isn’t it? That’s what you guys are doing.

How is Greenpixie helping businesses, that want to achieve Net Zero or are on their journey towards sustainability, to reduce their emissions?

Rory: I mean, I guess more broadly, like sustainability and all this kind of field and movement or whatever you kind of want to call it, isn’t a static thing.

So every year things are improving and developing. And while five years ago, the idea of a company being purely online would be seen as the ultimate goal, nowadays, even talking like terms of five years, it’s becoming the norm in a way.

So there’s companies that don’t have and never have had, never will have physical presence, physical products, sometimes even there’s no travelling involved. And everything is done in the cloud, so to speak. And at the moment, it’s a bit of a gap in the way things are done. And the digital sector is only going to grow, I think in the next five years, if there are less digital companies out there than there is today. Yeah, I’ll eat my hat and who knows, in 100 years, we have no idea how this field will develop. Maybe there will be no physical companies, no offices, no physical products. We don’t know where this will go.

So seeing as we are still kind of relatively early stage, we believe it’s like important to start accounting for the impact that digital has now because like you said, it’s this invisible.

I do think there’s a lot of similarities in a way between digital emissions and greenhouse gas emissions in a way, and the way that the public understanding is the way climate change happens and the way that emissions affect our environment and our planet, the way that understanding kind of developed.

So before that was our great grandparents would see gas – or rather not see gas – going into the atmosphere. And obviously you can’t see it’s, it not an issue, right? And it takes a while to realise that because the problem is invisible, it doesn’t mean it’s not important. It often means that actually you need to act now.

And that’s where we kind of fit in. We’re trying to put a lens on digital operations and the digital environment and let those that need to kind of, I guess, see and have a vision of their real impact because it is so intangible to some people unless you’re really in the industry and you really know how the Internet works, which is to say no one really knows. There’s no expert there on exactly how the Internet works. It’s so intricate. And yeah, we’re trying to put a lens on that to help companies kind of take account of their emissions.

The way we’re addressing this issue is developing Cloud Net Zero, which is in development at the moment. And SMEs in particular would be quite interesting for them to sign up on our website and give the beta version a go – next month, actually. And what Cloud Net Zero will do is it will allow companies with a heavy digital presence and those that have digital products, that kind of thing, or they have a lot of computation that goes on or heavy companies, it will allow them to equate their cloud survey usage with emissions, basically. And companies can do with that data whatever they please. Most companies are interested in terms of incorporating it into their carbon accounting. Carbon footprinting.

Yeah. That gives companies a baseline. And that then allows them to set targets as part of Net Zero strategies to bring that figure down over the coming years. It doesn’t mean that you need to cut down on how much computation you’re doing. It just means doing it in a more efficient way. So, yeah, that’s what we’re doing at the moment.

Charli: Brilliant. You mentioned there, reporting. So I’m going to ask you a bit more about that.

ESG reporting. What is it and why is it important?

I’ve heard it talked about a lot in kind of the investment world, but for smaller businesses, for SMEs, is it something that we should be thinking about and how do we go about it?

Rory: Yeah, ESG is a bit of a weird one.

If I was going to try and explain ESG, I think I would describe it more ultimately as a philosophy, as like an idea.

And it’s like the idea that those with money to invest and those who don’t want their money to be invested in particular areas that a lot of us consider to be unethical or controversial or areas that don’t benefit the world as a whole. They need a way of, of kind comparing different investments and making informed decisions on where their money should go, and kind of comparing companies against a bit of an industry standard in a way.

ESG stands for Environmental, Social and Governance. So although we’re talking about the environmental, the E, the idea of ESG investing also takes into account the social impact of the company, both internally and externally as well, like diversity within the workforce in all kinds of ways.

Governance is the idea that some companies are nations in themselves, so they need to be governed well and fairly. And the idea is if they’re governed well and fairly, they’re going to have a better and more positive impact on the world.

But from the environmental side of things, yeah, I would say that the E has become increasingly important.

So there’s estimates at the moment that by 2025, about a third of all assets under management are going to have some kind of ESG rating. And that sort of market share would actually put ESG funds and industry companies in a much more powerful position than the fossil fuel industry, which is already the case. But by 2025, it’s going to be quite a clear and significant shift in terms of market power in favour of companies which in theory have a net positive impact on the planet and on people.

Charli: That’s interesting. That’s not long to go, and that’s really good to hear. I mean, we have written on Earth Collective a lot about investors putting the pressure on big corporations to divest from fossil fuels. And that’s been sort of petering away in the background. But it’s good to hear that. It kind of sounds like it’s coming in as a regulatory measure.

Rory: Yeah, definitely. It’s also interesting, like industry movements as well. B Corp, in a way, is a measurement of ESG. It’s just a kind of different lens. So that’s why I think it’s like more of a kind of idea and a kind of philosophy. And when you see ESG funds or like sustainable investing written somewhere, it’s just that kind of concept, that idea that money should be going to good places and not to foster for companies and that kind of thing.

And it’s also its agency, if you’re an investor and we all are in our own kind of ways, we all invest in global economies through what we do. If you are under the impression that your money is going somewhere that has a positive environmental social impact, you kind of want a guarantee of that. And the idea of ESG is to have a bit of a baseline and a bit of evidence behind those kinds of claims.

Charli: That’s really interesting. And it’s interesting you mentioned B Corp because I think and I wrote this in the article that we collaborated with Greenpixie on this week was that if you Google ESG, it comes up all about investing. And as the layperson or just a human being existing in the world who either owns a small company that you’re never going to need investment for, or who doesn’t own a company at all and just works, that can be a bit off for things because you think, oh, well, this is something that’s not for me, that’s for startups who are after funding or it’s for publicly listed companies or whatever it is.

But when you put it back to B Corp, I look for the B Corp. Like for me, the B Corp. If I see the B Corp logo, (say B Corp. Again, B Corp!)… if I see the B Corp logo on packaging, we have Gousto meal delivery boxes, meal box things, recipe boxes. Yeah. And one reason I went with them as opposed to any competitor was because they were a B Corp. So for me, that’s like a really easy as a consumer, a really easy check box to say, okay, I know this company is doing good things. And I guess that’s what we need to look at ESG reporting as well.

When you talked about us all being investors and as a consumer, you’re an investor, and as somebody who buys things, you’re investing in small businesses (hopefully). So if a small business can show that they have invested themselves by looking at their ESG reporting, that’s another kind of tick box. And that’s something that we potentially should be thinking about as consumers as to where we invest our money.

Rory: Yeah, that’s really interesting way of comparing them to the B Corp. And I guess that the B Corp stamp to the consumer is exactly what the ESG stamp is to the investor. It’s that kind of – okay, I can buy this. I can invest in this with a clear mind. And yeah, it’s an interesting trend. I guess it started with like the Fair Trade and Rainforest Alliance. And the B Corp.

Charli: It’s a bit more all-encompassing. I think it’s something we were waiting for.

So I am a business and I have listened to this conversation and I’m sold as you reporting, I want to get into it.

Where do I start with ESG reporting, and how do I report it?

Am I going to put it all into an Excel spreadsheet or a Google sheet? Where do we get it?

Rory: If a business asks me how to start, I would say just start.

If you’re doing any reporting and any attempts to calculate, particularly as an SME, emissions, don’t let those kind of things hold you back. And I would say just really, there’s a lot of resources out there now that can help you if you’re doing it on a spreadsheet or on Google sheets or even on the pen and paper, depending on the size of your business, the important thing is that you’re doing it and all roads lead to Rome. There’s many ways to skin a cat. But the important thing is that you’re calculating and you’re reducing.

And I think importantly that you’re reporting it as well, so that your clients and consumers can see that this is your intention. You’re taking action.

There’s been a huge boom recently in software to help companies do this, some better than others, some more expensive than others. But I think there’s an SME. That’s what you can do off your own back. And again, depending on the size of the business, there’s no reason why you should go out there and spend a huge amount to calculate.

But yeah, it just depends on how much time you have. I guess for bigger companies, it’s obviously a whole different ballgame. And it takes whole departments of experts to calculate things where we kind of fit into that is taking, I guess, what is now like one of the hardest things to calculate for a company, which is your digital emissions and your cloud emissions and turning into the easiest part of it.

Ultimately I would say just start doing it and take advantage of all the resources you can, particularly as an SME. There are often ways of doing things and obtaining software and tools and guides and stuff without some of the sometimes like eye watering figures that big businesses have to contend with and also just chat people, other people that are doing it. That’s one of the best ways. I think in this kind of community, in this kind of sector, there’s no issue with reaching out to another brand or another company that’s using, particularly for SMEs, using perhaps the same label or similar label and just saying, are you calculating it? How did you perhaps we can work it out together, that kind of thing.

So, yeah, just start today because it’ll take a while.

Charli: What do they say the best time to plant a tree was 50 years ago, the second best time of today. So same thing.

Rory: Just get started. Yeah. And plant trees and plant trees.

Charli: That’s a great segue. I was literally just going to ask you about that.

Lots of businesses do plant trees or they like you say, spend money with an organisation or a charity that is going to offset carbon emissions for them. We’ve spoken a lot about reducing the emissions we’re putting out there in the first place and how digital carbon is a really good area to be looking at. And cloud emissions.

Is it still impactful to be planting trees with every purchase, or offsetting your travel emissions through a charity? Is it still worth doing those things?

Rory: Yeah, that comes up a lot. And it’s becoming quite controversial, isn’t it, really like the idea of planting trees and that kind of thing? Whereas not long ago that was the kind of gold standard that was the most the company could be doing, in a way, finding trees.

I think we don’t offer that as a service, not because we disagree with it at all, but more because that’s the choice of a company to do that or a person. I think I’ve seen arguments around and like people really slamming tree planting and biodiversity projects and stuff, which I do find a little bit hard to agree with because planting a tree, although it might not be the best thing in the world, it’s definitely not like a negative if it’s done right. And there are a lot of organisations and projects and things that do great stuff. So that’s like Gold Standard is one organisation and, you know, they have like verified projects, I think as well.

Carbon removal is perhaps the latest iteration of that idea of offsetting and tree planting. Again, it can be a great option for companies, but they don’t always come with some of the other, like, tangible benefits, environmental benefits and stuff like tree planting, just like the whole biodiversity side of things. Often there’s like, social benefits attached to it as well.

So really, I think if I had a big carbon footprint as a company to reduce, I’d obviously start there and reduce it all the way to zero as far as I could. And if I had a gap, a little debt at the end, I would probably have a kind of portfolio and combine both approaches, removals and offsets.

And the worst thing that happens is you do a bit too much and that’s fine. I’m sure there’s companies out there that aren’t doing enough so you can’t go wrong. Really? I wouldn’t get too bogged down in the complexities of whether it’s right or wrong, plant the tree and do it. And it’s super cheap now, so why not?

Charli: I agree. I think it comes down to everything, isn’t it? Do your research and make sure that your investment is going in all of these cases is going to somewhere it’s going to be used in the right way for the right purpose and it’s helping the right people and the planet as well. I agree.

Another piece of the jargon puzzle of this Net Zero carbon emissions stuff is scope 1, 2 and 3. So can you explain a little bit more about what these are?

Rory: Yeah, I think it takes everyone a long time to get their head around it and essentially no one ever quite fully understands it. It’s quite intricate, but in some ways very simple and sometimes it’s very kind of complicated and confusing framework.

So it’s basically the concept of breaking down a company’s emissions into different portions or scopes or segments. And it stems from something called the Greenhouse Gas Protocol, which is an international agreement that has sought to standardise the way things are done. So if you go and do read on this after I have read around this before, it’s often shortened to GHGP or GHG Protocol. And it’s like it’s by far the most common method of reporting for companies. For those companies that do report, this is the most common method. I think it’s something between 80/90% of companies that report use this framework and the scoping of the missions accounts for like the varying degrees of control that a company has over those emissions.

So direct and indirect, I think I find for myself anyway, the best way to kind of imagine is to break them down into kind of the context of your own personal life rather than trying to imagine how a company operates because they’re all so different. And yeah, that used to be really confusing.

So you have scope 1, which is direct emissions.

Scope 2 is indirect emissions, particularly from specifically rather from purchased energy.

And Scope 3 is all other indirect emissions from sources that aren’t owned or controlled by a company.

So Scope 1, if you think about Scope 1 as being everything that you directly emit from inside your house. So I think the perfect example would be if you have a fireplace and you put wood on the fire, that’s a Scope 1 emission, you have total control over that you’re choosing to burn wood in your house, generate warmth, and your emissions from your car as well would fall under this, that would equate like if you have delivery vehicles or feed vehicles, that kind of thing.

Scope 2 is the indirect purchases of electricity or energy by a company. I guess, using the same analogy again, if you don’t have a fireplace but you got like an electric heater or something, or if you’re someone that’s not in England, maybe some electrical air conditioning, that would be Scope 2, because you’re using energy that’s been produced somewhere else to perform an activity.

But an important distinction which I think separates quite 1, 2, quite well is – so let’s say, that air conditioning was to leak its coolant fluid on your property, on the wall of your house; that has quite a significant greenhouse gas impact, chemicals and things that are used within air conditioning. So that leakage on your property, like on your watch, that’s Scope 1, because you have control and the power to stop that from happening, whereas the electricity that’s used to power the air conditioning is Scope 2, because you can’t necessarily control how that electricity is made, but you can ensure that your aircon doesn’t leak, if you know what I mean.

Charli: Yeah, that makes sense.

Rory: Yeah, I think so. I hope that makes sense.

And Scope 3 is the indirect, uncontrolled, like unowned, if unowned is a word, unowned emissions of a company. So this is like the emissions that stem from the manufacture of your air conditioning unit or your fireplace or the emissions associated with growing the wood that you burn in your fireplace. And it’s the largest scope in terms of emissions. There’s all kinds of varying figures that get bounded around as to how much percentage of a company overall emissions this accounts for. But yeah, I’ve heard anywhere up to 90% for a company. And this is also where digital carbon falls for most companies. It’s where the consensus is that you should be accounting for digital, even though I think we think it’s a bit more complicated than that, as it’s a nonphysical, non physical thing. It kind of sits across all of them in a way, the source or the focus of quite a lot of them debate amongst companies, because there’s some that obviously don’t want to open that Pandora’s box of calculating scope through emissions.

And there’s some above and beyond that do. It’s becoming increasingly normalised to do that. And there’s growing like legislative movements as well that are mandating Scope 3 to some companies spending on size, since SFDR, which you can look up in the EU and the SDR in the UK and the US is also making movements to kind of mandate Scope 3, which I think within the next few years we had to wonder why that was never the norm.

So, yeah, that’s the kind of idea of Scope 1, Scope 2, and Scope 3.

I think if you ask someone else to explain it, that I have a totally different way of imagining it. But it’s designed to be applicable to all companies. That’s why it is quite broad in a way and it can be interacted differently, and there’s no fine line between all of them. It’s just a method and a framework that any company could pick up and use to calculate their emissions.

Charli: Okay, Rory, I want to talk about you a little bit. So you’re the Head of Digital Carbon and Sustainability at Greenpixie.

How did you get to where you are today? And tell me a bit about your journey.

Rory: Yeah, all of us at Greenpixie, I could say – weird or I could say interesting – journeys into what we do. Yeah, weird. I’ve before worked in, I guess, the broadly policy and NGOs and international law, that kind of thing. And obviously increasingly, environmental stuff runs throughout everything that you do in the third sector. So it’s something that was always cropping up.

I studied international environmental law as a Masters, so it was always kind of there. But I never solely focused on environment and climate until this role, which I think is true for quite a lot of people these days, which I think is great for the sector. Like people jumping in from other areas with slightly different kind of ways of doing things, which is great, particularly from the tech sector, just bringing their different kind of mindsets and experiences and things.

I kind of got interested in digital carbon from that social angle. Weirdly. So I was working for Open Society, and I had to do a lot of research on civic space in Germany and Ireland. And part of that research led me down this with little rabbit hole is the role that data centres play in Ireland’s economy. So data centers use about. I mean, Ireland is like a hotspot, like a global centre for data processing and big tech and that kind of thing. And in some ways, it’s been great for the country, and there’s also been some way, some downsides. So there was some reports and things that these massive data centres will come in and show up. Kind of government investment sometimes or tax breaks take up a lot of land for one, use a lot of energy. So I think it’s about 9% of Ireland’s national electricity production serves data centers. And the Irish National Grid Agency like a significant amount, but they also wouldn’t bring with them that many jobs on the ground. So there’s often this impression that data centers are just this kind of weird futuristic autonomous machine that wasn’t giving that much back to society. And again, it’s that issue of, like, intangibility. What do they actually do? It’s just this big building.

So, yeah, I weirdly came to it through that kind of social angle and then got chatting to John and the rest of the team, such as, he’s the co-founder and Will, the other co-founder. And they explained the more technical side of things and how it’s actually some ideas on how to solve some of these issues or kind of demystify them.

So yeah, that’s kind of where I got to where we are now, especially over the pandemic. I think a lot of people have kind of moved towards this kind of field which is great.

Charli: I think definitely we’re all questioning, having some existential crises, I think. Yeah. Something good for the future rather than doing – like I came from an evil marketing background working for big consumer brands and I had that existential crisis about five years ago. So I want to do something better that’s going to actually make a difference in the world.

Rory: Yes, exactly. And I guess you brought your marketing knowledge into this world and you’re doing things differently and getting the message across in different ways.

Charli: We need to because, I won’t go into it here, but marketing has a lot to answer for in the climate crisis. Yeah, we’ll save that for another podcast.

So what gets out of bed in the morning now that you found Greenpixie and you’ve moved into this world, what is it that drives you? What gets you excited?

Rory: Yeah, good question. Yeah. With Greenpixie, we’re all great friends now. I’m sure a lot of your listeners who have SMEs or work in smaller companies under ten, so quite a small group. But it’s the fact you’re kind of working with friends and you can kind of chat things through. There’s no formal structure which I know. Like does anyone really like that in a job? I don’t think so. Yeah. That’s kind of what keeps me and all of us interested in what we do is the fact that we can follow our interests and discuss things with each other as mates and as friends and explore some quite interesting like topics. And the most interesting thing sometimes is like when you have half a day discussing something, go into depth and then you’re like actually that’s not relevant. Any other kind of company or sector or whatever or job, it would be like a waste of time I guess, but yeah, not for us at the moment. So I think that’s it.

I reckon that’s probably the same for a lot of people listening to this or perhaps that’s what people want as well. So I’d encourage everyone to go and work for a small sustainable startup. Definitely – or start your own.

Charli: Start your own. Exactly!

So finally, the last question we ask everybody on the podcast is a good segue from working for a small sustainable business. But… do you think there is such a thing as a truly sustainable business yet?

Rory: I feel bad saying no for all the companies that are doing so much great stuff. But it kind of has to be a no, doesn’t it? At the moment, if anyone’s reached yeah, it’s impossible. You can’t be a fully sustainable company unless the rest of the world is, just the way the economy works.

And if there was a truly sustainable company today, like by tomorrow they wouldn’t be unless they’re keeping up with everything. Yeah, it sounds like a pessimistic answer, but the idea of moving towards sustainable as a company and as an open economy as a whole probably will never end. It shouldn’t ever end, because there’s always going to be more that can be done.

So at the moment, no, but there’s so many companies that are doing as much as they can. As much as they physically can and more. And I guess that’s the most important and encouraging thing.

Charli: That’s a great way to end our chat today. Thank you so much for joining me today, Rory. Thank you. That’s been great.

Rory: Thank you for having me on greater chat. I’ll be back.

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Thanks so much for listening to today’s episode. I hope it has been useful and at least a little inspiring to your own sustainable business journey. 

Running a Digital Carbon report on your website is the first step towards achieving net zero. Head to greenpixie.com, click on ‘products’ and select ‘website carbon report’, and the good humans at Greenpixie will give you a 30% discount on a digital carbon report when you enter EARTHCO030 at checkout.

To find out more about Greenpixie, head to www.greenpixie.com, or follow them on Instagram at @greenpixiehq.

This podcast episode is also available as a written article on WeAreEarthCollective.com. If you’d like to get in touch with Charli about this episode, or have ideas for a future one, you can do that by direct messaging her via @weareearthco on Instagram, Facebook, Twitter or TikTok.

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