Our Wellness & Sustainability Standard is used to assess the products and services that we advertise and endorse, ensuring they are working to provide a progressive solution for the betterment of people and the planet.
While there are many great standards, accreditations and certificates in the marketplace (provided by the likes of the Soil Association, Forest Stewardship Council, People for the Ethical Treatment of Animals, Rainforest Alliance, etc.) there is not – yet – a standard that measures the overarching and end-to-end sustainability of the production and consumption of consumable goods.
Lots of brands have voluntary standards and strategies that they use to measure their own environmental, ethical and social goals which closes this gap in global regulation.
Earth Collective’s standard has been developed over four years, taking into consideration the current standards in the marketplace and using global chemical databases, scientific research and professional consultation to shape the values that all advertising partnerships are assessed against.
The importance of a standard
Our shops are packed with products that claim to be natural, organic, and eco-friendly but nobody is governing what goes into these products or how they’re labelled, which means they’re often not as good for us or the planet as we think – cue greenwashing.
What we’re consuming and how we’re consuming it (from our food and energy, to our clothes and gadgets) has caused an increase in emissions and a loss of natural resources and biodiversity that has never been seen in human history. At the same time, cancer, autoimmune diseases and mental health concerns are all on the rise.
Being interconnected with our planet and our environment, our health and sustainability challenges are all linked. We can only be as healthy as our planet.
There’s no planet B
The Global Footprint Network has reported that we’re currently using the equivalent of 1.75 Earths to provide the resources necessary to produce the goods and absorb the waste involved in our current consumption habits.
The United Nations estimates that by 2050, the equivalent of almost three Earths could be required to sustain our current consumption habits and lifestyles.
Without three Earths, our only option is to change our ways to ensure our survival.