Iron Man invests in technology to combat climate change

In arguably his most famous role as Iron Man, Hollywood superstar Robert Downey Jr plays an industrialist, tech tycoon who uses the high-tech armoured suit he constructed to evade capture, to fight against evil forces and save the world. Now the actor himself is playing another role *IRL* – that of a green tech investor.

Downey Jr has founded the Footprint Coalition, which describes itself as “a coalition of investors, donors, and storytellers committed to scaling technologies to restore our planet”.

The Footprint Coalition invests in “high-growth, sustainability-focused companies” and makes charitable grants available to non-profits that “advance the adoption of environmental technology”.

The venture capital funds have already invested in a number of green businesses, including Ynsect – a company that is pioneering large-scale production of mealworm protein in controlled environments for use as an alternative fishmeal and fish oil source for livestock, pets and people; and RWDC, which manufactures PHA (polyhydroxyalkanoates), a bio-based alternative to plastic that leave no trace of microplastics, but feels and behaves like regular plastic.

Downey Jr told the BBC that he hoped to use his acting skills and global profile to tell a story about role technology can play in climate change.

“I realised a few years ago that I’d amassed a pretty wide audience, I guess you call them followers nowadays. And it seemed like just posting more videos of me dancing with my alpaca wasn’t really moving the conversation on this existential threat. I felt moved to try to do something that would be impactful.” – Robert Downey Jr, Founder of the Footprint Coalition.

You can watch the interview with the BBC’s Tech Tent here:

“In 11 years, when I’m 65, if we make a noble dent in what I consider is a massive threat to our future – the mess we leave behind – I’m going to come back, and I’m going to throw the nuttiest retirement party you’ve ever seen, and all of you are invited.”
– Robert Downey Jr, Founder of the Footprint Coalition.


Show more

Charli Ferrand

Charli wrote her first novel at the tender age of 9, then dabbled in the idea of becoming a professional ballerina for a few years, before returning to her love of writing, acquiring a BA (Hons) in Journalism, Film & Broadcast from Cardiff University in the UK. A three-month holiday in Australia turned into a 11 year residency, during which Charli cemented her career in PR & Marketing Communications working with some of the biggest brands in the world. She also gained her citizenship, discovered her passion for sustainability and eventually ended up coming full circle, combining her professional skills with her love of the planet and oceans into her role as Editor-in-Chief of Earth Collective. A trained journalist, experienced communications professional and qualified Mental Health First Aider, Charli has her finger on the pulse of the latest political and environmental developments around the world. You can find her writing about current affairs, political activism and mental health.

Related articles

Back to top button