Greenpixie launches solution to measure cloud computing emissions

The digital carbon emissions experts at Greenpixie have launched a tool that enables businesses to clearly and simply calculate their cloud emissions data. Cloud NetZero enables easy compatibility with ESG reporting, which is essential for any business on its journey towards achieving NetZero emissions.

Cloud computing is used every day by thousands of businesses, but all those cables, servers, devices and data centres use a vast amount of energy to function, creating digital carbon emissions, which now account for more than 4 percent of global carbon emissions. That is more than the entire aviation sector.

The first step to understanding this impact is to measure it. Cloud NetZero, Greenpixie’s latest flagship product, provides a groundbreaking solution for companies that use the three biggest cloud providers – AWS, Google Cloud, and Microsoft Azure – to get a detailed analysis of their own cloud computing’s emissions impact.

John Ridd, CEO of Greenpixie, commented: “This product is an exciting moment for our company, but for digital sustainability as a whole. Cloud NetZero helps to address the epicentre source of digital carbon.”

Greenpixie is accepting a limited number of beta users for Cloud NetZero. Beta users will receive exclusive discounts and priority access to new features. Head to to find out more.

Tackling Digital Carbon with Greenpixie’s CEO and Co-Founder, John Ridd

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Charli Ferrand Higgins

After a decade working for global and boutique PR and Marketing agencies in Sydney, with clients that included some of the biggest consumer brands in the world, Charli returned to her homeland of the UK in 2017 and decided the time had come to use her professional skills and experience for good. She has since split her time between supporting passionate, purpose-driven small and medium-sized businesses to grow through conscious content marketing, managing and editing the planet-positive content hub Earth Collective (, and hosting the podcast Easy Being Green? Lessons in sustainable business for SMEs.

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